The Hollaback Girl’s debut beauty brand is finally here, and it’s “Hella Good.”
And while celebrity cosmetic lines are a dime a dozen these days, the Grammy winner’s got real beauty experience to back hers up. Before hitting it big in the music biz, she worked as a mall makeup artist in her hometown of Anaheim, Calif. And to this day, she continues to do her own glam for live performances.
GXVE launched with eight products priced from $28 to $48, including three different lipstick formulas, eyeshadow palettes, eyeliners, brow pencils and a priming face oil.But to paraphrase one of Stefani’s tunes, is the magic really in the makeup? In our latest episode of “Style Trial,” I share my first impressions of the superstar’s products after testing them all. Watch the video above for my full thoughts, and check out my top takeaways — and shop GXVE Beauty’s first drop — below.
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