.Gucci's creative director is abandoning the worn-out ritual of seasonalities.
While Gucci’s creative director scheduled a teleconference with press on Monday, Michele posted a teaser on the brand’s Instagram account that is sure to reverberate in the industry.
View this post on Instagram 5/6 • “I believe that we can build our tomorrow also starting from a renewed capacity of denomination. Here comes the desire to baptize our new encounters by naming them after a language that has marvelously ancient roots: classical music language. Accordingly, there will be symphonies, rhapsodies, madrigals, nocturnes, overtures, concerts and minuets in the constellation of my creative path.
Giorgio Armani, Saks Fifth Avenue and Philadelphia retailer Boyds have also been urging a slowdown in the pace of fashion, with deliveries better timed to consumer needs and discounts only at the end of seasons.Examples include Saint Laurent, which has decided to drop out of Paris Fashion Week and set its own pace for showing collections for the duration of the year, as the brand pivots to adapt to the coronavirus crisis.
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