Gucci has launched its first ultra-luxe Salon store concept in L.A., complete with fresh-off-the-red-carpet gowns.
in an earnings call in February the range would go from about 40,000 euros to more than 3 million euros.
The Salons are meant to demonstrate the most elevated product and craft, including made-to-order collections for men and women, accessories, luggage, decor, and high jewelry and watches. Also featured will be rare and exclusive vintage pieces that have been restored by Gucci artisans. With antique and contemporary pieces, some sourced by Ponte’s film industry vendors, the Salon is meant to evoke an old Hollywood movie set with mirrored columns, proscenium-like curtains, chandeliers and a theatrical looking dressing room with red and purple velvet stripe walls and vanity mirror lights.
The racks can be easily removed so the store can also be reconfigured as a fine jewelry or watch salon, for example.
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