.Gucci's new collection is made from recycled, organic, bio-based and sustainably sourced materials.
MILAN — Gucci is going off the grid — and turning to a number of talents, including Jane Fonda, to communicate a new sustainable project.
The collection, which comprises genderless luggage, accessories, footwear and ready-to-wear, “is the result of teamwork; everybody brought something to it,” Michele said. “And in the campaign, too, there is this idea of dialogue among people building something new. I imagined that we could build a treehouse in a city center, all together, like kids playing in the park.
The campaign will break on the Gucci ArtWalls worldwide from June 15 in Milan’s Largo la Foppa, in the district of Corso Garibaldi; just off East London’s famous Brick Lane; Shanghai’s Fengsheng Li, Jingan district; Lafayette Street, in Manhattan’s SoHo neighborhood; Hong Kong’s D’Aguilar Street, Lan Kwai Fong, and Yongkang Street, Da’an District, Taipei.“Unanimously climate scientists are telling us we must cut our fossil fuel emissions by half by 2030, that’s in 10 years.
To support a continued cycle, the Econyl offcuts are recovered from Gucci Off the Grid’s manufacturing and then recycled to create new Econyl materials.
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