.Gucci’s hype-chasing approach to collaborations is hitting British streetwear.
Deliberately taking cues from the street, as the house put it, the collection blends references to rodeo, skate, soccer, moto-riding and clubbing styles.
Centered on the archetypes of Palace’s streetwear-leaning gear, the lineup includes soccer T-shirts, donning both brands’ logos; denim, as in jeans covered in double Gs and embellished with crystals; logoed canvas miniskirts and bras in bubblegum pink, baby blue or camouflage. A shearling jacket and two-piece motorbike suit complement the ready-to-wear offering.
A co-branded Palace and Gucci safe is also part of the offering, produced by Conforti and available in 10 items globally; it nods to Gucci’s travel trunks. As part of its rollout the collection will take over Palace retail units in London, New York, Los Angeles and Tokyo, marking the first time Palace has allowed another brand to reconfigure its spaces.The collection’s launch is flanked by campaign imagery and a video, directed by Max Siedentopf.
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