Pep Guardiola and Erik ten Hag, both represented by Sports Entertainment Group (SEG), have similarities beyond their managerial roles. SEG has been involved in recent deals for Manchester United, including the transfer of Raphael Varane. Ten Hag assures that the agency's involvement is not a distraction, as both he and the club have equal say in player decisions.
Pep Guardiola was the first-team manager at Bayern Munich when Erik ten Hag took charge of the youngsters in 2013, but the similarities between the managers of and do not end there. Guardiola and Ten Hag are both represented by the same agency: Sports Entertainment Group . Advertisement SEG has also been involved in many of United’s recent deals, acting for in his €75million — plus €10m in performance-related add-ons — switch from Italian club to United; a deal which also involved CAA Base.
Advertisement CAA Base represented Eze in his £19million transfer from in August 2020, with Valentine Eve being listed alongside the agency. ICM Stellar brokered Andersen and ’s moves, with USG working on , Camarasa and . Everton’s recruitment has been placed under scrutiny in light of the club’s Jorge Mendes, ’s former agent and the owner of Gestifute, acted for James Rodriguez and Everton for his move to Goodison Park, with Sports Invest UK also representing the club in the transaction.
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