Pizza, Databases, and an Armpit: The Founder of Grubhub Explains Its Origins
Two buses have already sped by, too packed to let anyone else onboard. My stomach clenches—I haven’t eaten since midmorning. Work was so boring that I only made it to 10:45 before skipping out for lunch. Now, dinner is a long way off—with traffic, I’m looking at a solid hour of creeping home along Michigan Avenue toward Chicago’s Edgewater neighborhood .
The heater on the bus is turned up to the max. The huffs and sighs of a hundred commuters has coated the windows with condensation. A trickle of sweat rolls down my back. Within minutes, drowsiness overwhelms me, my head nodding as we make excruciatingly slow progress north. Grilled cheese is too hard. Three ingredients. Ugh. Maybe quesadillas? That’s only two.My face makes contact with the armpit of destiny. I have no idea whose armpit it is. It belongs to a perfectly well-groomed man.
Here’s the cranky part that eventually turns into a billion-dollar busi- ness: I loathe the Yellow Pages.Sure, there are a bunch of restaurants in there, along with ads and cou- pons. If a restaurant exists, it stands to reason that it’s listed, meaning the Yellow Pages are comprehensive at least. But this enormous trove of information is presented alphabetically, with emphasis sold to the high- est bidders.
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