Grove Collaborative cofounder and CEO Stuart Landesberg said the 100% plastic-free line will be a key driver in nearly doubling the company’s annual revenue in 2022.
The company’s first foray into kids personal care launched on March 22 and consists of six vegan products that are made with 100 percent natural ingredients, colorants and fragrances and feature interactive games printed on the inside of the packaging.
“Peach has been a brand that makes it clear that you don’t have to compromise performance or fun when it comes to sustainabilityhe brand is fun, delightful and energetic. In the children’s space, in particular, that perspective is really differentiated and needed,” Landesberg said. In leading the shift toward sustainable personal care products that is sweeping households, Landesberg believeshas maintained its success by remaining focused on its three core pillars: sustainability, efficacy and consumer centricity. He expects the new range for children to be among Grove’s most successful endeavors to date.
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