Grohe Spa will highlight the wellbeing benefits of water in architecture in an installation at Palazzo Reale during Milan Design Week
Grohe Spa’s ‘Aquatecture’ installation makes its global debut at Milan’s Palazzo Reale during Milan Design Week 2024, when the building’s 17th-century royal courtyard will undergo a spectacular metamorphosis into a dynamic exhibition space. Conceived by the in-house LIXIL Global Design and Brand Identity team, the installation pays tribute to the history of the palazzo, evoking its past and interweaving it with Grohe Spa’s contemporary ‘Salus per Aquam’ concept.
Each ‘Aquatecture’ space at the installation offers an insight into the processes and initiatives that bring Grohe Spa designs to life – from the use of 3D metal-printing to create bespoke, one-of-a-kind solutions, to the brand’s luxury material collaborations and trend-setting colours and finishes. Grohe will showcase selected pieces of its premium sub-brand Grohe Spa at Milan Design Week from 16-21 April 2024. In addition, the brand will host Grohe Spa AquaTalks in the installation on Tuesday/Wednesday from 5-6pm and on Friday from 11 - 12 pm.
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