Prices across grocers were 9.7% higher than a year ago over the four weeks to October 29, analysts Kantar said.
Prices across grocers were 9.7% higher than a year ago over the four weeks to October 29, down from the previous month’s 11%, analysts Kantar said.
Spending on promotions has now hit 27.2% of total grocery sales as shoppers continue to try to cut their bills – the highest level since last Christmas and a significant increase since last October when the figure was less than a quarter. “This has included upping the ante on promotions – every single one of the grocers increased the proportion of sales through deals versus last year, which is something that has only happened on one other occasion in nearly 10 years.
Fellow discounter Aldi sat beside Waitrose as one of only two grocers to increase its number of shoppers year-on-year, attracting 207,000 more customers than last year.
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