The BBC Radio 1 presenter said he and his collaborator Chris Smith ‘apologise unreservedly’ to have caused offence with the launch video.
Radio presenter Greg James has apologised following a backlash over negative representations of disability in a promotional video for a new version of Roald Dahl book The Twits.
In a post to his social media, James apologised and said: “Hello! Regarding our new Twits story announcement video from this morning:“It was absolutely not our intention. And we apologise unreservedly. It’s now gone. “With the glass eye comment, we were attempting to pay homage to one of the Twit’s most famous pranks involving a glass of beer in order to remind people of Dahl’s infamous terrible two.
Mr Kramer said: “The video advertisement for The Twits Next Door, promoted on social media today, is totally unacceptable and has rightly been removed by Puffin Books.
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