Sound Music Cities has revealed findings from the organization's Greater Nashville 2024 Music Census.
The results of the Greater Nashville 2024 Music Census were disclosed today during a press conference in downtown Nashville with many creatives and industry members voicing concerns surrounding the cost of living, low pay rates, opportunities for younger artists, and gender and racial disparities.The census was produced by Sound Music Cities and surveyed the Greater Nashville region, which includes the 14 counties in and around Nashville.
The census noted a need for greater representation of Black, African-American, Hispanic and other minority groups in local and independent music scenes. The census’s results showed that Nashville’s music ecosystem is made of primarily white/European persons , which is higher than this segment in Nashville Metropolitan Statistical Area’s general population . Black, African and African-American representation is at 6%, lower than the Nashville MSA general population .
The average household income for respondents is $93,000 annually, while respondents note that income direct from music-related work is, on average, $52,000 per year, per respondent. In terms of efforts that would help creatives continue to stay in the Nashville area, 41% say that tax incentives/relief would be helpful, followed by 37% of respondents saying creative/music-friendly policies such as parking and loading zone policies would be helpful.
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