Durham University researchers have found putting graphic warnings on meat, like those on cigarettes, could reduce consumption.
Graphic health warnings like the ones on cigarette packets could help reduce meat consumption and benefit the environment, a new study has found.
One label showed a deforested area, with factory smoke in the distance, and text saying: “Eating meat contributes to climate change”. All warning labels, which showed a graphic image alongside text, reduced meat meal selections by seven to 10%. However, participants were most in favour of the climate warning labels which they also found the most credible.The independent Climate Change Committee, which advises the UK government, recommends a 20% reduction in meat and dairy consumption by 2030.
Reacting to the research, behavioural expert Professor Ivo Vlaev, who is a specialist in “nudge tactics”, said highlighting the negative consequences of consuming meat could be more effective than promoting the benefits of alternative choices.
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Graphic Warning Labels on Meat Could Slash ConsumptionA new study suggests that graphic health warnings on meat products, similar to those on cigarette packets, could help reduce meat consumption and benefit the environment. Researchers from Durham University found that warnings about the impact of meat farming on global warming could encourage consumers to make healthier choices and reduce their carbon footprint. The study tested various warnings, including those related to climate change, health risks, and future pandemics, and all proved effective in discouraging people from selecting meat-based meals. The UK's independent Climate Change Committee has stated that reducing meat and dairy consumption by one fifth would help the country meet its environmental commitments.
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