Urban Latin dominates the charts, but is still not getting the respect it deserves at the Grammys.
’sdebuted at No. 8 on the chart. Never before had two Spanish albums debuted in the top 10 of the chart within six months of each other.
So, why did a stand alone category go to Latin rock or alternative instead of Latin urban? Why couldn’t the academy simply add a Latin urban or Latin rhythm or another category to represent the most-consumed genre of Latin music in the world? The Grammys very rarely add categories. In 2011, the show dropped from 109 categories to 78 and has since added six categories, but has held the line at 84 categories for the past five years.
“Any proposals to create a new category requires a 2/3 supermajority vote of both the awards & nominations committee and the board of trustees to pass,” according to the Grammy rule book.said: “Our goal is to always try to make sure that the Grammy Awards are a direct reflection of an ever-evolving music environment. The process to ensure this is driven by music makers and experts who offer proposals to amend our rules based on the specific needs of their music communities.
But, the fact that Latin pop often fuses with urban beats, or that Latin urban music is sometimes deemed the “New Latin pop,” is not the same as saying they are one and the same.
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