Google’s ad-tracking shake-up proposals gain UK regulator’s go-ahead
and replace them with a bundle of new standards referred to as the “Privacy Sandbox” just overcame a key regulatory hurdle.
Now that they’ve been formally accepted, Google’s commitments become legally binding, and the search giant has said it’ll apply them globally. The commitments include developing the Privacy Sandbox proposals transparently, and to publish test results.
The proposals have been controversial, with critics claiming that they could entrench Google’s dominance of the digital advertising market and make it harder for online publishers and other advertising companies to make money. As a result, at the beginning of 2021 the CMA said it would be
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