Google's new image verification tool combs metadata to find context and sniff out AI fakes

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Google's new image verification tool combs metadata to find context and sniff out AI fakes
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Google just released its 'about this image' feature. The tool's part of traditional search and gives you all kinds of metadata.

so you won’t be able to get away with passing off somebody else’s photo of a 1988 Burger King Alf plushie as your own.

Here’s how it works. Just use Google Search, select an image and click on the three dots on the right-hand corner to access the tool. You’ll receive a whole gob of useful information, including when the image was originally published, if it’s been published since then and where it’s popped up throughout the years. A veritable cornucopia of metadata.

Of course, there’s a little thing sweeping the world right now called artificial intelligence. The images generated by AI platforms can be tough to distinguish from the genuine article, so Google’s tool also lets you know if an image has been AI-generated or not. However, this depends on the metadata including this information, so the original image creators would have to opt-in. Google says its own AI-generated images will always feature the appropriate metadata.

That’s not the only tool Google’s rolling out to provide increased nuance for image searches. Fact Check Explorer,will soon expand to include images. As for non-image based searches, the tech giant also announced software that creates AI-generated descriptions of websites, helping users research lesser-known entities.

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