Potentially a large corporate shuffle
. The offer is reportedly part of multiple concessions Google has offered the US Department of Justice, as it looks to avoid further lawsuits alleging anti-competitive practices., the move would be a corporate shuffle. Rather than spinning off parts of its ad business into a completely separate company or selling them altogether, the proposal would make them a separate Alphabet company. Alphabet is the holding company for Google’s properties, such as Google itself, Waymo, and DeepMind.
Google’s dominance and scale in the app and web advertising industry have drawn regulators’ attention before. In 2020, the US government
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