Alphabet's Google said on Wednesday it is launching two new artificial intelligence-powered features for advertisers that will automatically find the best ad placements for brands across the tech company's services.AI has dominated the tech industry in recent months as Google and other companies have deve
Alphabet's Google said on Wednesday it is launching two new artificial intelligence-powered features for advertisers that will automatically find the best ad placements for brands across the tech company's services.
While Google has previously introduced AI tools for advertisers, it is now using the technology to help brands achieve more specific goals for their ads. AI will remove the need for advertisers to think about where they should place their ads, and the technology will focus on finding placements that are"shiny, visual and immersive," said Vidhya Srinivasan, Google vice president and general manager of advertising.
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