GM supports EV shoppers, owners by transforming an old Target into a call center
To win them over, GM is helping new EV owners and prospective buyers understand the quirks and nuances of the tech-heavy vehicles — by directing them to a call center.
In a bright white room in an old Target in suburban Detroit, GM has a team of trained electric-vehicle specialists taking video calls from all kinds of EV shoppers and owners seven days a week for up to 15 hours a day. They help anybody who calls, from drivers familiar with the EV experience to those just curious about going electric, from how to charge an EV at home or in public, to whether an EV fits into a driver's lifestyle, to technical questions about an EV battery.
At"EV Live," which opened in July, specialists move from display to display, where GM has mocked up charging stations and parked some of its EVs, including the
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