It outsold electric vehicles by nearly two-to-one in the first three months of the year as the automakers chase Tesla.
General Motors outsold Ford Motor Co. in electric vehicles by nearly two-to-one in the first three months of the year as the automakers chase market leader Tesla Inc.
Ford sold 10,866 EVs in the US during the first quarter, according to a statement Tuesday. That was up 41% from a year ago, but was still well behind the 20,670 plug-ins GM sold in the same period. Overall, Ford’s light vehicle deliveries rose almost 10%, while GM’s first-quarter sales were up 17.6%.
Sales of Ford’s electric Mustang Mach-E fell 19.7% to 5,407 vehicles, with its factory in Mexico down for much of the quarter as the automaker expands it to double capacity to 210,000 models a year. Ford also lost five weeks of production of its F-150 Lightning plug-in pickup due to a battery fire, which led to a small recall.
Chief Executive Officer Jim Farley has set a goal to initially be No. 2 to Tesla, which controls two-thirds of the US EV market, and eventually overtake the EV leader. Ford is spending $50 billion to develop and build EVs through 2026, but has said it expects to lose $3 billion on battery-powered models this year.
Ford recently raised the starting price of its popular Lightning pickup to $59,974, up 50% from its original starting price of $39,974. The automaker also is boosting output to 150,000 models annually by the end of this year. The company’s sales analyst, Erich Merkle, said the price hike isn’t hurting sales.
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