In a rib towards America’s biggest EV maker, GM’s brass explain why brick-and-mortar dealerships are here to stay, but the customer experience will evolve.
."In short," Reuss said,"our dealers are ready for this and—like us—they are getting better, every single day. We support them and they support us because we both have the same goals: satisfy every customer and foster customer loyalty."
This mutual support will come in conjunction with a new dealer strategy where GM is working with Tekion, a cloud services provider specializing in the automotive industry, to change how vehicles are purchased by their customers.
These fulfillment centers also help dealerships reduce inventory costs and will be stocked with fast turning products, like Chevrolet Bolt EVs and EUVs. Meanwhile, dealers will still have inventory for those customers who want to test drive vehicles and for anyone looking for same day deliveries, and those who are willing to compromise on exact features for that convenience.
Much of this stock fulfillment for both GM's centers and dealerships will be facilitated by machine learning tools that get sales information from cloud data on what vehicles are selling and where. This allows for lean running at the dealer while also being flexible to change their stock fulfillments without affecting the ability for a customer to buy what they want, exactly when they want it.This all comes at a cost cutting advantage, too.
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