The NFL has seen a recent increase in the percentage of minorities hired as general managers.
FILE - The National Football League logo appears on the 50 yard line for NFL Super Bowl 56 in Inglewood, Calif., Sunday, Feb. 13, 2022. The NFL is telling a judge there are multiple reasons why a lawsuit brought against it by three Black coaches who allege racist hiring practices should fail.
Relationships are crucial to maintaining or expanding the roles of minorities in front offices, and the effort is never-ending, said C. Keith Harrison, lead author of the annual NFL Diversity and Inclusion Report.“People say time is money. Trust is money, and people invest in relationships that they trust,” said Harrison, a sports business professor at UCF.
Poles was about to go into marketing after he was released by the Bears, but took a job as a graduate assistant at Boston College, his alma mater, instead. Conversations with visiting pro scouts sparked his interest in the personnel side.The 36-year-old Poles credits former Kansas City GM Scott Pioli for making the advancement of minority candidates a priority.
At its recent spring meetings in Atlanta, the league conducted an accelerator program for minorities in coaching and the front office, with two members of the staff from each club participating. First, it's difficult to know how much influence a GM will have with an owner, Harrison said, adding that a Black GM in charge of hiring a coach might have stronger ties to white candidates.
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