Mary Barra said GM’s decision to suspend advertising on Twitter was influenced by the fact that Musk’s electric vehicle company, Tesla, is a competitor.
Get DFW local news, weather forecasts and entertainment stories to your inbox."Anytime there's a major change in a company, we would look to make sure we understand what the new philosophies are going to be. Our teams are having conversations," Barra said on CNBC's"""Remember it's also a competitor. So, we want to make sure our advertising strategies are kept confidential.
Under Barra, GM has announced billions of dollars in spending to better compete against Tesla in the battery electric vehicle segment. Automakers such as GM have worked with Twitter and other social media platforms on advertising campaigns as well as new vehicle unveilings and launches.
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