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) or ads . McKelvey wants instead to give readers free digital wallets, to be funded every time they watch an Invisibly-served ad. They could then spend that “money” to access content. Hypothetically, each article would cost a certain amount - set by an algorithm factoring in quality and demand. As readers share more personal data that, in turn, lets advertisers tailor ads to them, their costs go down.
Jim McKelvey wrote the first textbook for glassblowing, called Art of Fire, in 2006. He still sells his work, he says, “because if I don't sell it, I can't tell if it's any good.” That’s been true throughout his peripatetic career as a serial entrepreneur. Over the years he’s started a handful of businesses, in addition to Square, in such fields as software, book printing and roofing. One of his early companies was the first, according to McKelvey, to publish trade show literature on CDs. His non-profit was set up to help solve the national shortage of programmers.
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