GLAAD to lose $2M in wake of media awards cancellations
GLAAD certainly isn’t the only not-for-profit taking a hit because of fundraiser cancellations.
“They’re grabbing dates in October and later as soon as possible because there aren’t that many nights available,” a leading Hollywood event publicist tells. “There also aren’t that many spaces that are large enough to handle these benefits [in Los Angeles]. It’s like a big game of chess moving everything around.”
Charities are also losing some — if not all — of their deposits, especially if postponement means relocating the event to another venue. In the end, it’s all a big unknown, as there are too many factors still up in the air to make any concrete decisions. “A lot of the fundraisers attract an older crowd so we don’t know if they’ll be keen to attend big events,” the publicist said. “Also, if the stock market takes a big hit, there are going to be donors who may be reluctant to spend as much money on tickets as they used to.”
Looking forward, it’s not hard for this publicist to imagine that when events do return, red carpets may not be as elaborate as they once were. “I don’t think it would be forever, but we are thinking about how are we going to make people feel safe and comfortable,” the publicist said. “Maybe there will be less media on the carpets or not as many photographers or even inside the events, maybe it will be a smaller number of guests.
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