Introducing: Givenchy Plage.
Givenchy's latest release, a beachwear capsule arriving just in time for summer, was inspired by the “refined lifestyle and gentle colors” at Le Clos Fiorentina, Hubert de Givenchy's seaside estate in Saint Jean Cap Ferrat. The swim and beachwear capsule can be worn anywhere from the city streets to the sand, and includes both ready-to-wear and accessories.
“The light is different in the South of France: Monsieur de Givenchy loved Le Clos Fiorentina for its protected, natural beauty and a relaxed elegance that was a world away from his busy life in Paris,” Givenchy Creative Director Matthew Williams said in a press release. “For Givenchy Plage, I wanted to explore that lifestyle through light and color, especially the pearly pink façades that are so typical of that region.
In a first for Givenchy, the selection of swimwear for women and men also incorporates an approach to traceability. The tags will include a QR code with detailed care information, as well as supply chain traceability and recycled materials in products and packaging. The Givenchy Plage capsule collection will arrive in Givenchy stores and online on Tuesday, with a rollout through mid-May.
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