Creative director Amy Bowerman on translating the group's worldview to the stage.
Outside the Prudential Center, thousands of people lined up for the first of Blackpink's two New Jersey dates on their Born Pink world tour. Fervent fans — or Blinks, as the group calls them — dressed in outfits inspired by the group, creating a sea of black-and-pink graphic tees and ribbon-tied ponytails as far as the eye could see.
Between the set list — packed with mega hits such as "Pink Venom" and "Kill This Love" — and the ethereal stage setup, anyone over the age of 25 might have been reminded of earlier pop extravaganzas such as Britney Spears's "Dream Within a Dream" tour. For the group's creative director, Amy Bowerman, crafting the world of Blackpink for the stage meant embracing each member's personality and creative desires.
"We start off in this kind of woodland-esque world that's quite nymphlike, but then we go into this hard-edged, monochrome, military, 'How You Like That' moment. We're always making sure we're peppering in those double sides to them," Bowerman explains. "Especially in their individual solos, they each wanted to be represented in their own ways. You have Lisa, who's on the pole. You have Rosé, who's doing her rockstar moment.
"They're obviously huge in the fashion world, and a lot of where they pull their iconography comes from fashion. I really love that kind of naughties, late nineties, theatrical stage show where it feels a bit more physical," says Bowerman. "You are part of that show and it's all unfolding in front of you. There's no crazy tricks. It's all very physical. That's maybe that's where that element [of nostalgia] comes from.
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