Giorgio Armani tells WWD about his trip to New York to unveil his namesake brand's flagship, Casa store and residences he has curated and that he sees 'a promising future' for his company.
last July and, next year, his namesake company’s 50th anniversary. “I am approaching this journey like a cinematic experience, recalling the films that captivated me in my youth and shaped my aesthetic,”
The ground floor carries the women’s clothing, accessories and eyewear collections, Armani Beauty, Armani Privé fragrances and a selection of Armani/Dolci products. A grand staircase leads to the second floor, which displays women’s eveningwear and fine jewelry, as well as men’s clothing and accessories. There is also a VIP room and the made-to-order women’s and made-to-measure men’s services. The chairs and lamps are from the Armani/Casa collection.
The customizable residences, curated by Armani, occupy floors four to 12 and feature communal space, and have all already been sold. Since 2003, the Armani/Casa Interior Design Studio has provided complete interior design services to private individuals and property developers, including the Maçka Residences in Istanbul and the Century Spire in Manila, among others.
The opening of the store and the show mark the first major moments for Armani in New York in more than a decade. The last time he showed in New York was the “One Night Only” event held in 2013. While in Manhattan, he also will make an appearance at Bergdorf Goodman, which was the first U.S. retailer to carry his womenswear. Fred Pressman, the late legendary owner of Barneys New York, actually was the first to introduce Armani to American consumers, launching his menswear in the U.S.
This trip to New York carries a deeply personal significance for me, even more so than my last visit, as it coincides with two milestones: I have just turned 90 and my company is about to celebrate 50 years. I am approaching this journey like a cinematic experience, recalling the films that captivated me in my youth and shaped my aesthetic. An aesthetic that I’ve carried from fashion to lifestyle, particularly with the new residential units, which I take great pride in.
WWD: What do you think about the department store situation? Are your department stores mainly concessions? How do you see the wholesale channel in the U.S.? Have you closed any shops recently?The situation for department stores in the U.S. is delicate, though they remain an important way for us to reach the public. Bergdorf’s, for instance, is a key location for us. Barneys was, too, and it’s a real shame what happened there.
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