Ghostly International forms All Flowers Group and launches its first new label, drink sum wtr.
To that end: Ghostly announced on Thursday that it is forming All Flowers Group, a collection of labels that sits adjacent to Secretly yet shares some of its services. The idea of one group of labels spinning off another can be slightly confusing; Valenti says All Flowers will “connect to the Secretly mothership, but operate as is its own entity.
Mack also brings with him a long track record of success in hip-hop and R&B, which has not historically been a strength for either Ghostly or Secretly’s labels. “I’m a little in awe of what he’s done, what he’s been able to accomplish, and the network that he has,” Berenson says. The first official signing of drink sum wter — “I wanted a name that was A, easy to remember, and B, kind of funny,” Mack says — is the rapper Deem Spencer. Mack previously worked with Spencer as his manager, and Berenson is also a longtime fan of the rapper; she helped him put out a pair of records when she oversaw the Rising program at Vinyl Me, Please.
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