Alicia Silverstone will reprise her 'Clueless' character for online shopping site Rakuten
are paying up to $7 million for a 30-second spot during the big game on Sunday, in order to capture the attention of the roughly 100 million viewers who tune in each year.
In order to get as much of a return on investment for those millions, most advertisers release their ads in the days ahead of the big game to get the most publicity for their spots. In the ads released so far, actor Miles Teller dances to customer-service hold music for Bud Light, Will Ferrell crashes popular Netflix shows like “Bridgerton” in a joint ad for GM and Netflix; and Alicia Silverstone reprises her “Clueless” character for online shopping site Rakuten.
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