Generative AI Can Help You Tailor Messaging to Specific Audiences

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Generative AI Can Help You Tailor Messaging to Specific Audiences
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A wrong word choice or inappropriate framing can create instant rifts when relaying a message. Here's how AI can help.

Few of us are ever successful in changing minds and behaviors by stacking up piles of evidence wrapped in clear communications that support our goals or views. This is most visible in national issues — ranging from climate change to vaccines — but it’s also true of internal corporate challenges. Leaders fail to understand and account for what makes our audience tick and don’t adapt our communications to match their inner wiring and worldview.

CEOs, leaders, and managers routinely need to communicate their plans, strategies, initiatives, changes, or transformation visions but resort to a least common denominator of conventional wisdom. Instead, it is possible to tailor the communications to the audience or audience segments.

Egalitarian-Communitarians feel markets exploit people and ruin the environment, prioritize the greater good, and are motivated to erase inequities.

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