American car giant will come back to European market with Cadillac, Chevrolet and Hummer
General Motors is gearing up for a return to the European market with a range of EVs, with the new Cadillac Lyriq SUV expected to lead the charge. The American giant essentially withdrew from Europe and the UK after selling Opel and Vauxhall to the PSA Group in 2017, keeping just a limited import operation for Cadillac and the Chevrolet Corvette. However, it established a new European arm last year and is currently preparing for a return with an all-electric line-up.
” GM’s previous European efforts featured distinct European brands, but this time it's set to utilise its existing portfolio of American brands. While GM wouldn’t give specifics, Cadillac is likely to lead the charge with its new Audi E-tron rival. Reports also suggest the new Hummer could be offered here in limited numbers. Samara added: “Chevrolet is a global brand, Cadillac is a global brand, Hummer is a global brand, so we have global brands that are fit for purpose.
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