Gen Z shoppers grew up online, but don't like to shop there. This holiday, they'll be at the mall.
getting 85% of sales in the online costume market, according to 1010data's eCom Market Benchmark report.More than 20% of millennials will start holiday shopping on Black Friday — second only to Gen Z-ers. Millennials are more likely than all other generations to shop at dollar stores and purchase electronics .
"They're shopping for three different generations — themselves, their children and their parents," she added. The early shoppers will be Baby Boomers, ages 55 to 73. The majority of the generation, 57%, plan to begin holiday shopping before Thanksgiving. They're more likely than any other generations to shop at department stores and national chains, as well as purchase wine or liquor as gifts.
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