Some small venue owners are noticing that younger audience’s alcohol consumption is dropping, impacting a key revenue stream.
Dayna Frank
This change in behavior appears especially noticeable at smaller venues. “It’s an interesting thing to applaud on one hand” — Gen Z’s embrace of healthier habits — “but [we] have to be creative about making money on the other,” Slutes adds. While a drop in drinking may have a positive health impact, it does represent a potential challenge for some venues. “Bar sales are important for every music venue, but especially for smaller ones since there aren’t as many revenue sources compared to the large arenas,” explains, talent buyer for Daydream State, which owns and operates several music venues in Seattle. “Ticket prices and fees are generally cheaper in smaller rooms, so there isn’t as much money being brought in [for the venue].
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