What do Emma Raducanu, Olivia Rodrigo and Simone Biles all have in common? They belong to Generation Z
, Coco Gauff and Simone Biles all have in common? Easy: they belong to Generation Z and they’re all using their platforms to speak out on important issues.
Traditionally, athletes and celebrities have always represented a brand or team, with the expectation to speak to the press at organised conferences. One of the most famous quotes of all time in sports media comes from NFL player Gen-Z sports, film, and pop stars are all redefining their role and using their platforms to encourage discussion on topics fromOver the last few years, we have seen an increasing number of Gen-Z personalities speaking out and creating a new authentic voice that the industry hasn’t seen before. With Gen-Z now the largest demographic on Earth — a huge
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