When Duana Malcolm had her blue Hyundai Sonata sedan 'wrapped' as a mobile advertising board, the part-time delivery driver did not expect to make an extra $200 per month
Malcolm is one of the many rideshare drivers looking for alternate sources of income to cushion the impact of soaring gas prices and higher costs for everything from tires to servicing, as U.S. inflation touches a more than 40-year high.
And it is not just car wrapping, advertisers are also turning to traditional forms like billboards and bus benches, as potential customers who were glued to their screens during the pandemic return to offices and venture out more often. "By wrapping their cars with our clients' advertising, rideshare drivers turn their cars into rolling billboards and get paid for something they're doing anyway: driving," Greg Star, co-founder of the Wilmington, a Delaware-based firm, said.
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