What can viewers expect from brands advertising during next month's Super Bowl? GartnerMKTG analyst acfrank weighs in: CMO MarketingTips SBLVII
, to discuss some of the trends advertisers can pull from the leadup to the Super Bowl and the broader implications behind them.. Members of the media can reference this material in articles with proper attribution to Gartner.we are currently seeing, how will Super Bowl ad spend be affected?
We could see the number of advertisers rise as brands try to economize by getting more mileage out of fewer spots . But the overall enthusiasm of marketers for the big game shows few signs of abating.
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