Gap chooses a top Mattel executive to be its new CEO as it seeks to reverse an ongoing sales slump. - CNBC
Dickson, who has been a member of Gap’s board since November 2022, will leave his current position at Mattel on August 3 and start the new role on August 22, earning an annual base salary of $1.4 million. Martin will remain chair of the board.
“Gap Inc. is a portfolio of iconic brands, known for having defined American style with bold thinking and making quality fashion accessible to millions. But it’s the work ahead that excites me most — the chance to work hand-in-hand with the teams to evolve Gap Inc. for a new era,” Dickson said in a statement. “Under Bobby’s leadership, the team has begun to truly reset the company for long-term success, establishing a new foundation that I’m eager to build on.
During his tenure with Mattel, Dickson is credited with reviving the Barbie franchise and growing the toymaker’s other top brands, including Hot Wheels and Fisher-Price, according to Mattel. He first joined Mattel in 2000 and currently leads its global brand portfolio, overseeing strategy, brand marketing, design and development. In the position, he also oversees franchise management, including licensing and merchandising, live events and digital gaming.
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