Gap is closing its trendy men's athleticwear brand despite the continued boom in athleisure
Gap Inc said in a statement it was closing Hill City to prioritize its resources for its larger brands – Gap, Banana Republic, and Old Navy.
that it made the decision to close this business in order to dedicate its resources to its larger brands – Gap, Banana Republic, and Old Navy.in the fall of 2018 and was primed to swoop in and capitalize on the continued boom in athletic wear, outdoorsy clothing, and more recently, men taking more of an interest in shopping.
At the time of its launch, former Gap Inc CEO Art Peck said that activewear was a key growth area for the company. "Hill City is our response to consistent feedback from customers looking for a premium men's product that combines highly technical fabrications, performance, and style," he said. post, saying that Gap Inc had made "the difficult decision" to shut down the company.
The brand will continue to restock its most popular styles and drop new items over the next few months as it winds down operations. All these items will be on sale.
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