A series of Game of Thrones NFTs joins a flurry of other initiatives aimed at enticing massive fandoms accustomed to shelling out cash for the latest round of branded collectibles.
“Our goal, as always, with the fans is to create new ways for them to interact with the stories and characters they love,” Josh Hackbarth, head of NFT commercial development for Warner Bros. Discovery, said in a statement announcing the Game of Thrones collection.Warner Bros. Discovery partnered with the fan-focused, digital asset platform Nifty’s and non-fungible token creator Daz 3D, to manage the NFT launch.
CEO and Co-Founder of Nifty’s Jeff Marsilio said in a statement that the NFT series “will allow fans of the franchise to connect in ways they never have before.” © 2022 The Block Crypto, Inc. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.RT is a senior reporter covering the metaverse, gaming and NFTs for The Block. Prior to joining, he covered Hollywood for The Wall Street Journal. Before that, he worked as a business reporter for Bloomberg in Brazil.
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