Hearst and Humm invited the media and friends for a 'low-impact lunch experience.'
Among the plant-based dishes that were served were Mushroom Tea, Truffle Tart, Autumn Greens with Cucumber and Avocado, Butternut Squash Roasted with Quinoa and Apple Grape with Coconut Pretzels with Sesame.ortunity during the pandemic to take a step back and rethink his business model. “In my case, we faced
bankruptcy. It wasn’t clear if this restaurant would go on. The restaurant industry went from 100 to zero overnight,” he said. He noted that Eleven Madison Park, which has three Michelin stars, was closed for 16 months and they had to lay off everyone. They turned the restaurant into a community kitchen and cooked over one million meals for food-insecure New Yorkers. his luxury in the city where people have no food,” he said.
When he decided to reopen Eleven Madison Park as a plant-based restaurant without meat, he thought about the food system and how ingredients have changed so dramatically over the years. “They look different and taste different. And the idea of luxury, in the ways we think of luxury, these are old ideas,” he said.
For example, he said, “There is nothing luxurious about caviar, at all.…That’s an old idea. It used to be rare and delicious. Today, all of it is farm raised, and you can find caviar in an airport. You can find it anywhere…and it doesn’t taste good.”
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