JLR CEO says there's 'no hiding' from ageing Discovery's low brand equity, but work to shape its future has begun
After getting Range Rover, Defender and Jaguar well set, the focus can now be shifted to Discovery.
Mardell said it’s possible that Discovery models could come off the new dedicated EMA platform that will underpin EVs built at Halewood. However, when asked if Discovery could be distilled, as the new Jaguar brand has been, to just four words, he said: “It may not do so, as I haven’t got the four words I’m looking for.
"Of the four brands, it's the one that, in terms of its future state, there's the most work to do [on] internally," he said. "But that's massively exciting because, certainly in our view, it's got enormous potential to grow."
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
Why a baby Land Rover Defender should have launched years agoThe case for small, agile off-roaders has been argued for years, and the Defender fits the bill perfectly
続きを読む »
2023 Land Rover Defender Trophy Edition Goes Long And Features A Golden WrapThe special edition is based on the Defender 130 P400 SE and features a rugged exterior with a handful of special touches
続きを読む »
New Toyota Land Cruiser Could Get PHEV, Hydrogen, And EV Options In The FutureThe new Land Cruiser has to stay on the road until 2030, and to do that, Toyota's engineers are looking into the costs and benefits of electric, PHEV, and hydrogen powertrains for the rugged off-roader
続きを読む »
Watch Tom Morello Perform 'This Land Is My Land' on Hollywood Picket LineThe Rage Against the Machine guitarist supported members of SAG-AFTRA and WGA with a surprise sidewalk show
続きを読む »
Brabus 600 Range Rover 'new kind of masterpiece'Long wheelbase, 24-inch wheels, pistachio leather and 600hp - SoCal, meet your new favourite Range Rover
続きを読む »