In pursuit of Khan’s white whale, the FTC is bringing a case it cannot win, potentially resulting in great harm to consumers.
that could force major changes to the popular Amazon Prime service — which would be bad news for its 167 million American members.by calling for antitrust enforcement against Amazon when she was still a Yale University law student and has been a vocal critic of the company ever since.
What the agency wants Amazon to do might help competitors, but it would do so by hurting the very services Amazon consumers have come to rely on. Likewise, Amazon’s house brands are a way of bringing competition to retail segments where consumers don’t know which goods to choose or are overpaying for rival brands. If successful, the FTC’s suit would profoundly undermine these central features of the Amazon platform.
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