Discover the history of Loewe handbags and more.
All products featured on Vogue are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.handbags, one must first understand how the Spanish heritage brand wound up with a very German name. A member of LVMH’s impressive roster of luxury brands, Loewe is, in fact, the oldest of them all. Founded in 1846, the label began as a collective of artisans crafting leather and suede goods in a workshop on Madrid’s Lobo Street.
The brand maintained its status as a luxury leather maker, and by the middle of the century, Loewe bags could be seen on the likes of Ava Gardner during a visit to Spain with her then-husband Frank Sinatra. In 1965, Loewe introduced its first ready-to-wear collection, and five years later, the brand enlisted Spanish artist Vicente Vela to develop a logo—the famed anagram of four scrolling’s still in use today.
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