There are very important clients, and then there are very, very important clients. Here's how to know where you rank in the worlds of wine, watches, cars and jewelry.
in France. “To me, there is no point of living a lavish life and dying rich,” says Hélène Poulit-Duquesne, Boucheron’s CEO. “It’s only about gathering extraordinary experiences and loving memories.” Another example in the house’s bag of tricks: an overnight stay in the apartment above Boucheron’s historic Paris flagship store , a privilege bestowed by invitation only five nights a year.
These types of elite events are reserved for the VVIPs, the ones who spend seven figures on a single piece—and Abramo’s team makes sure the guest list is a mix of people who will be open to meeting others on a similar level. Those not keen on socializing receive a private after-hours showing at their local boutique instead, or a curated selection of jewels brought to their home or office.
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