History of the Music Video: MTV, YouTube and the music industry.
This year’s MTV Video Music Awards will take place Sept. 11, a full four decades since the first VMAs helped the nascent cable network make a place for itself, as well as theformat. Back then, some executives already had a crystal-clear picture of its possibilities, while others just saw static. Video eventually migrated from TV screen to mobile phone, cable to Internet.Groups from ABBA to Queen had made videos since the 1970s, but it took one of The Monkees to see the future.
That was reflected by the winners at the first VMAs, which took place Sept. 14, 1984, including The Cars, Cyndi Lauper and Eurythmics. But the big winner was the channel itself. “When MTV signed on in August 1981,” declared the Oct. 13, 1984, issue, “music videos changed the face of rock in the blink of an eye.
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