From charlidamelio To xQC: Meet The ForbesTopCreators:
ocial media has created a shortcut to celebrity fortune and fame. The eight-figure paydays once reserved for box office idols, stadium-filling singers and G.O.A.T athletes now flow to young influencers broadcasting their lives via smartphones.
“The creator economy is significant both in its growth trajectory and the impact it’s already having across entertainment and commerce,” says Jeremy Zimmer, CEO and founder of United Talent Agency . “We’re seeing dedicated audiences forging direct relationships with influencers, celebrities and tastemakers who are innovating and delivering content people want in their lives every day. These relationships can have long term value that can be very meaningful.
YouTube star, Jimmy Donaldson, aka MrBeast, tops this year's list thanks to the $54 million in 2021. Most of his haul came from pre-roll ads on his YouTube videos documenting stunts like spending 50 hours buried alive and attempting 30 days of starvation. MrBeast is now leaning on his 100 million-plus YouTube audience to start his fast food chain MrBeast Burger.
Danielle Bregoli–better known as Bhad Bhabie—used OnlyFans, a creator subscription site popular with adult performers, to turn racy photos into $51 million in earnings 2021. Bregoli, #16 on the Top Creators list, first became internet famous after she appeared on the Dr. Phil show as a rebellious teen in 2016. On her 18th birthday, she started an OnlyFans account and reportedly made $1 million in her first six hours. Via OnlyFans, she posts lingerie photos to subscribers who pay $23.
Meanwhile Charli and Dixie D’Amelio—who rank #2 and #21 on the Top Creators list—earned $27 million in 2021 thanks to their own clothing and perfume lines, TV series, pop music and equity investments. The sisters are now evolving from pitching other people’s products to making their own. The newly launched D’Amelio Brands will soon sell shoes and beauty products to the sisters’ 200 million TikTok followers. The D’Amelios are out to cash in before the pop music stops.
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