The Great Puff-ining: Why Is Fashion Inflating in 2023?
. “Cartoonishness is an abstraction that frees us from the constraints of reality,” the debaucherous brand writes in the product’s description. “The continued blending of virtual and IRL aesthetics has us chasing supernormal stimuli, [and] we’ve come to expect a baseline of unreality.”
And there's the obvious fact that puffy accessories and clothing pop exceptionally well online, giving them an intrinsic clickbait-y quality."As our lives become increasingly digital, the function that clothes play in our lives is changing, and we're designing more fashion that will perform digitally," Panzoni articulates."We might be seeing a rapture between clothes intended for real life and clothes meant for the representation of real life, the digital world.
One theory behind fashion’s puffy obsession may resonate with you more than others .
In other words, 2023's puffy fashion trend is an ongoing conversation with a million parties involved. It's Everything Everywhere All at Once—a fashion multiverse consisting of cultural attitudes, technological evolutions, and collectively-felt sentiments. Or, you can also scratch all that: on a surface level, puffy fashion is just playful and pure .
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