Some of college basketball’s most storied programs were in action Friday night, and their appeal lit up the ratings, easily outdistancing the rest of the programming. The CBS television broad…
Some of college basketball’s most storied programs were in action Friday night, and their appeal lit up the ratings, easily outdistancing the rest of the programming.television broadcasts of regional action drew a 2.1 in demos and 9.14 million in total viewership among the 18-49 crowd. The excitement was no doubt driven by a season of upsets, as top-ranked teams like Gonzaga and Arizona have both fallen by the wayside already.
Overall, the NCAA men’s ratings are up 12% for the first two rounds in 2022 vs. 2021, according to CBS and Turner, which are handling the action. The games are averaging more than 9 million viewers per timeslot. That makes the average viewership the highest through two rounds in five years.The most-watched game of the tournament so far is Duke’s second-round win over Michigan State. That drew more than 11 million viewers.
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