French customs mean business when it comes to protecting Champagne's reputation. 🇫🇷🍾
why it was important to destroy the bottles. “This kind of use contributes to weakening the reputation of the appellation,” Goemaere told the outlet. “The fight against the abuse of the Champagne name started in 1844 and hasn’t stopped since.”
French customs officials take the job of blocking counterfeit food and alcoholic beverages very seriously. They said in 2021 alone they removed 200,517 counterfeit products from the market, according to Forbes. Foods like cheeses—including Italian Parmesan and British Stilton blue cheese—are also restricted by similar naming rules. on another destruction involving an alcohol Americans are surely familiar with.
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